Light Your Way Home

Microsoft / Mojang

November 2016


The Brief

To kickstart the launch of a major new Minecraft marketing campaign, 'Light Your Way Home'.

The Build

We recreated several landmarks throughout Los Angeles, and used them as the setting for 5 unique, individual minigames. We also helped coordinate the livestreaming of a playthrough of the map by 4 well-known Minecraft influencers, which was timed to match the real-world unveiling of the campaign, based in Los Angeles.

The Result

A unique launch to a multi-award winning marketing campaign - engaging Minecraft players from all over the world.