The Togetherness Machine

Microsoft / Mojang

September 2017


The Brief

Create and produce a trailer to kickstart the launch of Minecraft's 'Togetherness Update', a new version of the game which allows players on Xbox, mobile, VR and Windows 10 play together!

The Build

To do this we built a colossal in-game machine that embodies this sense of togetherness. The "Togetherness Machine" grabs piece of the game's separate platforms and brings them together in a unified Minecraft world.

The Result

A unique launch to a multi-award winning marketing campaign - voted one of the top 10 gaming ads of 2017 by YouTube Leaderboards. 

45 million views on the official Minecraft Youtube channel.