Working with Because Experiential Marketing, we designed and delivered an immersive Minecraft world for the Severn Trent utility company to raise awareness amongst primary school children about the importance of water, and ways to prevent water wastage.
We started by recreating three of Severn Trent’s own properties - including Derwent Water and Lake Vyrnmy. These served as backgrounds for 3 short minigames, each with their own lesson on responsible water usage.
Our Minecraft world was installed in a touring game bus which will reach over 100,000 primary school children this year as part of Severn Trent’s wider children’s education program. Severn Trent aims to educate up to one million children over the next seven years about all things wonderful water.